Having a visually appealing website is no longer enough in today's landscape. While it is still crucial to have a great design, modern websites must go beyond aesthetics to provide a great user experience. A great user interface (UI) is not just about pretty elements, colours and fonts. Visual elements should reflect the brand identity, while remaining uniform to create a seamless experience. User experience (UX) contains elements such as intuitive navigation, mobile responsiveness, and accessibility. Performance, SEO optimization, mobile-first approach, and functionality are all crucial elements for modern website success.
